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Abygail Deng

Hi there, welcome to my digital portfolio!

I combine thoughtful strategy, sharp content, and a genuine curiosity about what drives human connection. I approach every project with intention, creativity, and a strong sense of what truly matters to people.
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Skills

  • Canva
  • CapCut
  • Content Creation
  • Google Analytics
  • Instagram
  • Later
  • Microsoft Office Suite
  • Meta
  • Photography
  • ​Qualtrics
  • Shopify
  • Sprout Social
  • TikTok
  • Video Editing
  • Wix
  • WordPress

Where I've left a mark

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Work Experience

I've helped lifestyle and fashion brands grow online through sharp content, smart strategy, and social campaigns that deliver real results.

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Nomad Marketing Agency
Social Media Intern

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Jasel Jewelry
Marketing Specialist

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What people are saying about Abygail

 "I had the pleasure of working with Abygail and was consistently impressed by her attention to detail, eye for aesthetics, and creative direction. She played a huge role in helping several of our accounts grow significantly, both in engagement and visibility. Her ability to blend strategy with style made a real impact on our content performance. Abygail is a true asset to any team!"
Valeria Calderon
Co-founder, Nomad

Projects

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This campaign introduces the FirstMove Card, a student-friendly credit product designed to build financial literacy and lifelong loyalty among Gen Z. It combines personalized in-app tools with campus activations, social content, and gamified experiences like a Roblox storefront. The strategy focuses on meeting young consumers where they are digitally, socially, and experientially.

This IT Cosmetics campaign reframes beauty as self-expression by celebrating every face as a unique canvas. It features an AI-powered art filter across social platforms and retail, turning users into classical masterpieces. Through digital storytelling, street art, and inclusive messaging, the campaign empowers Gen Z to define beauty on their own terms.

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Jeni's Ice Creams

The study evaluated how unlimited free samples impact customer behavior, line congestion, and sales at Jeni’s scoop shops. Findings showed that while sampling did not hurt sales, store layout and line organization were key challenges. Recommendations included standardizing sample offers, redesigning store flow, and enhancing customer comfort during peak hours.

Vibe Check

Vibe Check is a music-based dating app designed to replace superficial swiping with deeper connections rooted in shared music taste. The campaign includes a strong storytelling framework, a user-friendly website wireframe, targeted sales emails, and engaging social media posts to drive downloads. Overall, the brand positions music as the spark for meaningful, chemistry-driven relationships.

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These projects were created during my Master of Marketing program at Vanderbilt University. The campaigns for L’Oréal and FirstBank were winners of Vanderbilt’s Brand Week competition, judged by representatives from both companies. The Jeni’s Ice Cream and Vibe Check projects were developed as part of in-class coursework.

Let's connect!

Tampa, FL

954-248-8956

  • LinkedIn

© 2025 by Abygail Deng

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